EMERGING MARKET term papers and essays pg.4

Looks at evolving customer's preference trends that Hilton Worldwide can use to further expand its market leadership and revenues.

A look at the objectives of the Ford Motor Company and General Motors and the inherent global and local marketing strategies needed in the new global economy.

An analysis of the book "Selling to Newly Emerging Market" by Russell R. Miller.

An application of strategic marketing theory to a services firm wishing to enter a foreign emerging market.

A business research proposal to examine Chinese perception of the company, Nike.