Z-Wing Marketing Strategy Term Paper by ResearchRiter

Z-Wing Marketing Strategy
An examination of the Z-Wing marketing strategy.
# 124416 | 500 words | 3 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing)

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This paper discusses the Z-Wing marketing strategy, including its mission, marketing objectives, financial objectives, target markets, positioning, strategies, marketing mix, marketing research, financials, a break-even analysis and a sales forecast.

From the Paper:

"Z-Wing's marketing strategy must meet its customers needs better than Janssen's does, establish long-term relationships with customers and be flexible enough to respond to changes in customer perceptions and demand. Z-Wing's first step is to define its mission in accordance with those needs. An appropriate mission would be; "To supply superior aviation products and services that change with customers' changing needs". Z-Wing's marketing objectives will be to build brand awareness, increase traffic in its store and web site..."

Cite this Term Paper:

APA Format

Z-Wing Marketing Strategy (2008, December 01) Retrieved June 07, 2023, from https://www.academon.com/term-paper/z-wing-marketing-strategy-124416/

MLA Format

"Z-Wing Marketing Strategy" 01 December 2008. Web. 07 June. 2023. <https://www.academon.com/term-paper/z-wing-marketing-strategy-124416/>