User Metrics for Three Online Booksellers Term Paper by Nicky

A look at metrics measurements for three online bookstores in the United Kingdom.
# 146012 | 1,371 words | 7 sources | APA | 2010 | US

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This paper explores various aspects of user satisfaction for three online bookstores in the United Kingdom using metrics measurements. In particular, the paper examines the ease with which a customer is able to find a particular item on the site. The paper further highlights the concept of user ease as an indicator that a consumer will use one website over that of a competitor. Next, the paper describes the methodology it used for the study, which was self-reported by the consumer. The paper also describes the evaluation process it used and summarizes its findings. The paper concludes by stating that the most satisfactory experience, from the user's perspective was with the Border's website.

Element 2 - Methodology
Element 3 - Evaluation
Element 4 - Recommendations

From the Paper:

"There were several conditions that may have accounted for the results obtained. For instance, it is not known if the users were using high-speed connections, or were on dial up. There is no information about which browsers, or which versions users were utilizing for their searches. Some users may have been on older browsers, which may have accounted for the problems with the "Winston Churchill" search on the Foyles site. It is not known whether they were private, or networked computers. In addition, some users may be more experienced than others with the Internet, online bookseller websites, or with computers in general. These factors may have had an impact on the results obtained, but were not taken into account in the research design."

Sample of Sources Used:

  • Krug, S. (2006). Don't Make Me Think: A Common Sense Approach to Web Usability. Berkley, CA; New Riders
  • Nielson, J. & Lotanger, H. (2006). Prioritizing Web Usability. Berkley, CA; New Riders.
  • Rayport, J. & Jaworski, B. (2003). Introduction to e-Commerce, 2/e, with e-Commerce PowerWeb. New York, NY; McGraw/Hill.
  • Schneider, G. (2005). Electronic Commerce. Florence, KY; Thomson Course Technology.
  • Sweeney, S. (2002). 101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic. Canada; Maximum Press.

Cite this Term Paper:

APA Format

User Metrics for Three Online Booksellers (2010, December 13) Retrieved April 20, 2024, from

MLA Format

"User Metrics for Three Online Booksellers" 13 December 2010. Web. 20 April. 2024. <>