Under Armour Executive Summary Term Paper by ResearchRiter

Under Armour Executive Summary
An executive summary for Under Armour, Inc.
# 127781 | 500 words | 2 sources | MLA | 2008 | US
Published on Dec 01, 2008 in Business (Companies)

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An executive summary for Under Armour, Inc. that describes the company's core competencies, methods of generating and retaining business, product development principles, and possible areas of expansion.

From the Paper:

"Under Armour, Inc. is a performance apparel company located in Baltimore MD, and founded in ... by Kevin Plank, a former University of Maryland football player. Our company started with a simple idea to create a T-shirt that wicks away perspiration, keeping people cool and dry. This first product soon became successful among top athletes and is now found in sporting goods stores nationwide. Our product line has since diversified to include a range of athletic apparel for men, women and children including..."

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APA Format

Under Armour Executive Summary (2008, December 01) Retrieved April 20, 2024, from https://www.academon.com/term-paper/under-armour-executive-summary-127781/

MLA Format

"Under Armour Executive Summary" 01 December 2008. Web. 20 April. 2024. <https://www.academon.com/term-paper/under-armour-executive-summary-127781/>