Under Armour Executive Summary Term Paper by ResearchRiter
Under Armour Executive Summary
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An executive summary for Under Armour, Inc. that describes the company's core competencies, methods of generating and retaining business, product development principles, and possible areas of expansion.
From the Paper:"Under Armour, Inc. is a performance apparel company located in Baltimore MD, and founded in ... by Kevin Plank, a former University of Maryland football player. Our company started with a simple idea to create a T-shirt that wicks away perspiration, keeping people cool and dry. This first product soon became successful among top athletes and is now found in sporting goods stores nationwide. Our product line has since diversified to include a range of athletic apparel for men, women and children including..."
Cite this Term Paper:
Under Armour Executive Summary (2008, December 01) Retrieved April 01, 2023, from https://www.academon.com/term-paper/under-armour-executive-summary-127781/
"Under Armour Executive Summary" 01 December 2008. Web. 01 April. 2023. <https://www.academon.com/term-paper/under-armour-executive-summary-127781/>