The Secrets behind Mary Kay, Inc.'s Success Term Paper by scribbler

The Secrets behind Mary Kay, Inc.'s Success
A discussion on the celebrated business principles of Mary Kay Ash, founder of the Mary Kay company.
# 152774 | 1,811 words | 5 sources | APA | 2013 | US
Published on Apr 28, 2013 in Business (Companies) , Business (Management) , Business (Human Resources)


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Description:

The paper discusses how Mary Kay Ash, the founder of the Mary Kay company, promoted revolutionary ideas regarding business practice and employee relationships by means of her "nine principles", many of which are accepted as sound business practice today. The paper specifically discusses her focus on the emotional well-being of her employees, her promotion of a work-life balance, her adherence to values and her recognition of worker's efforts through reward and celebration and subsequent worker motivation by way of a pink Cadillac. The paper also uses Mary Kay Inc.'s entry into China as an example of the company's continuous focus upon progressive business principles, while never abandoning its core principles. The paper concludes that corporate America can be said to be profoundly influenced by the business principles and pioneering spirit of Mary Kay, Inc.

From the Paper:

"Mary Kay, Inc. is unusual in the sense that the company was founded by a woman at a time when female entrepreneurs and leaders were an unlikely phenomenon in the United States. The differentiation however does not end there. Mary Kay Ash, the founder of the company, promoted revolutionary ideas regarding business practice and employee relationships by means of her "nine principles." Many of these principles are accepted as sound business practice today. Ms. Kay's corporate principles and values survive her in the continuing flourishing cosmetics company she started in 1963. Indeed, her company appears to thrive wherever it takes root; one of the mot recent Mary Kay expansions was to China, where exponentially increasing sales soon followed a somewhat rickety start.
"When she started her cosmetics business, Mary Kay Ash was unique in two basic respects. Firstly, she was a woman in a business world generally ruled and regulated by men. Indeed, she left her job because men she had trained were consistently promoted to positions above hers, with much higher pay (Velasquez, 2010). Secondly, she had a set of values that she was determined to promote within her business, as she did in her life. By her own admission, money was a definite consideration when she first started, but it was not the prime motivation (Ash, 2008). Instead, her main goal was to enrich the lives of women (Underwood, 2003). With this in mind, she started a business that would grow exponentially to become a global establishment."

Sample of Sources Used:

  • Ash, M.K. (2008). The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur. Hoboken, NJ: John Wiley & Sons.
  • Gross, D. (2009). How do you say "Pink Cadillac" in Mandarin? Newsweek. Retrieved from: http://www.newsweek.com/2009/11/16/how-do-you-say-pink-cadillac-in-mandarin.html
  • Hofman, M. (2009). The Great Leaders Series: Mary Kay Ash, Founder of Mary Kay Cosmetics. Inc.com. Retrieved from: http://www.inc.com/30years/articles/mary-kay-ash.html
  • Underwood, J. (2003). More than a pink Cadillac: Mary Kay Inc.'s nine leadership keys to success. New York: McGraw-Hill.
  • Velazquez, S. (2010). Mary Kay Cosmetics - a revolutionary company, with heart. Examiner.com. Retrieved from http://www.examiner.com/city-guide-in-newark/mary-kay-cosmetics-a-revolutionary-company-with-heart

Cite this Term Paper:

APA Format

The Secrets behind Mary Kay, Inc.'s Success (2013, April 28) Retrieved June 03, 2020, from https://www.academon.com/term-paper/the-secrets-behind-mary-kay-inc-success-152774/

MLA Format

"The Secrets behind Mary Kay, Inc.'s Success" 28 April 2013. Web. 03 June. 2020. <https://www.academon.com/term-paper/the-secrets-behind-mary-kay-inc-success-152774/>

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