The Philosophy of Benjamin, McLuhan and Baudrillard Term Paper by Nicky

The Philosophy of Benjamin, McLuhan and Baudrillard
A review of the ideas of Benjamin, McLuhan and Baudrillard on art, media and society.
# 148507 | 1,869 words | 5 sources | MLA | 2011 | US
Published on Oct 26, 2011 in Communication (Mass Media) , Sociology (Media and Society) , Art (General)

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The paper looks at how Walter Benjamin addresses the manifestations of art in the media of painting, and the evolution of visual media to technology such as photography and film. The paper then explains how Marshall McLuhan continued Benjamin's ideas and explains the importance of the media to society and how "the medium is the message." The paper then discusses the ideas of Jean Baudrillard and how he considers the idea of the hyperreal. The paper points out that Baudrillard takes McLuhan's idea of the media as the message a step further by arguing that the medium actually defines what the message is about.

From the Paper:

"For Benjamin, films and photographs lend themselves particularly well to the dissemination of collective values by means of collective experience. The author held that the development of mass duplication and production had significant advantages for the democratization of the communications media as well as the arts. The aura of original paintings is essentially false in terms of creating a sense of importance for the painting. Benjamin felt that the social importance of art was far more significant than its value in terms of money or uniqueness. In other words, the way in which the film contributes to social commentary, even if it does result in conflict, is much more important than any pretense to value or "aura" that a painting could have."

Sample of Sources Used:

  • Benjamin, Walter. "The Work of Art in the Age of Mechanical Reproduction". 1936.
  • Kazis, Richard. "Benjamin's age of mechanical reproduction." Jump Cut, no. 15, 1977.
  • Mann, Doug. "Jean Baudrillard: A Very Short Introduction". 2009.
  • Oberly, Nicolas. "Reality, Hyperreality". Winter, 2003.
  • The Philosophical Society. "An Overview of McLuhan's Thinking". 2009.'s%20Philosophy.htm

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