The Mission Statement of Airborne Express
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This paper examines and analyzes the mission statement of the company Airborne Express, describing it as an effective and well expressed summary of the organization's competitive domain. The paper further gives a critical analysis of the mission statement for express and logistics solutions company DHL, using it as an example of a competitor's mission statement.
From the Paper:"In today's business world, mission statements are considered a critical part of an organization's basic identity and success. In fact, as one author puts it, "corporate mission statements are the operational, ethical, and financial guiding lights of companies. They are not simply mottoes or slogans; they articulate the goals, dreams, behavior, culture, and strategies of company (Stone, 1996, p. 1). For a mission statement to be effective, however, it needs to be expressed in a special way. In general, a mission statement should focus on specific values and..."
Cite this Term Paper:
The Mission Statement of Airborne Express (2008, December 01) Retrieved January 16, 2021, from https://www.academon.com/term-paper/the-mission-statement-of-airborne-express-139434/
"The Mission Statement of Airborne Express" 01 December 2008. Web. 16 January. 2021. <https://www.academon.com/term-paper/the-mission-statement-of-airborne-express-139434/>