The Google Antitrust Case Term Paper by Nicky

The Google Antitrust Case
A brief look at the US antitrust suit filed against Google.
# 148938 | 751 words | 6 sources | MLA | 2011 | US
Published on Nov 15, 2011 in Business (Law) , Business (Companies) , Law (Business)


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Description:

The paper explains Google's core business and its two key income sources. The paper then discusses the two basic antitrust laws in the United States, the Sherman Act and the Clayton Act, and outlines the history of antitrust suits. The paper describes how an antitrust suit was filed against Google by TradeComet.com claiming the search giant is violating the antitrust laws, and relates that this issue will be one for the courts to decide.

Outline:
What is Google's Core Business?
US Antitrust Laws
History of Antitrust Suits
The Potential US Case Against Google

From the Paper:

"An antitrust suit was filed against Google this year claiming the search giant is violating the antitrust laws. The Justice department has been looking at Google for some time now. In the fall of 2007, while Google was prepared to commit to a search ad deal with Yahoo, the justice department was planning to file suit if the deal hadn't fallen through with Yahoo.
"Google is now becoming everyone's favorite antitrust target, rapidly replacing Microsoft. In February of this year a company called TradeComet.com, which operates a business-focused search service called SourceTool.com, filed an antitrust suit against Google, alleging that the much larger company engaged in illegal, predatory behavior intended to drive the smaller company out of business. They claim Google refused to stop engaging in predatory conduct to block search traffic by imposing massive, unjustified price increases (Hof).
"From Google's standpoint SourceTool.com is not really a competitor of Google; it's more of a partnership. SourceTool's business concept is to run Google ads. In fact Google profits from its arrangement with SourceTool so it wouldn't be in Google's best interest to see the company go under.
"SourceTool.com has decided to get serious about the suit and has hired the former head of the Antitrust Division of the Department of Justice, lawyer Rick Rule."

Sample of Sources Used:

  • Carr, Nicholas. "Understanding Google." 27 Nov 2007. Rough Type. 1 June 2009 <http://www.roughtype.com/archives/2007/11/understanding_g.php>.
  • Hof, Rob. "Antitrust Suit Filed Against Google." 17 Feb 2009. BusinessWeek. 2 June 2009 <http://www.businessweek.com/the_thread/techbeat/archives/2009/02/antitrust_suit.html>.
  • McCollum, Jordan. "Antitrust Suit Filed Against Google." 19 Feb 2009 . Marketing Pilgrim . 2 June 2009 <http://www.marketingpilgrim.com/2009/02/antitrust-suit-filed-against-google.html>.
  • Page, Larry. "Corporate Information." n.d. Google. 1 June 2009 <http://www.google.com/corporate/tenthings.html>.
  • Rubin, Janice. "General Overview of United States Antitrust Law." CRS Report for Congress. 2001.

Cite this Term Paper:

APA Format

The Google Antitrust Case (2011, November 15) Retrieved June 09, 2023, from https://www.academon.com/term-paper/the-google-antitrust-case-148938/

MLA Format

"The Google Antitrust Case" 15 November 2011. Web. 09 June. 2023. <https://www.academon.com/term-paper/the-google-antitrust-case-148938/>

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