The Ethics of Advertising to Children Term Paper by Quality Writers

The Ethics of Advertising to Children
A discussion of the ethics of advertising to children.
# 103134 | 2,630 words | 9 sources | MLA | 2008 | US

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This paper looks at that question of whether advertising directed at children is ethical. It points out that the amount of advertising targeting children continues to grow. Children view an estimated 360,0000 advertisements on television before graduating from high school. The paper also claims that, not until the early 1970s, was advertising directed at children seen as a problem in the United States. The paper argues that, although studies show that children under the age of seven cannot distinguish the difference between an advertisement and fact, there is little if any regulation of advertising directed at children within the United States. The paper compares the US to other countries, which have adopted the philosophy that advertising directed at children is immoral and have stepped in with varying levels of regulation. The paper concludes that, regarding television, it is unlikely there will be any restrictions placed on advertisers; however, with the proliferation of sites such as MySpace, YouTube, blogging, and other future technological advances to the Internet, there may eventually be a public outcry for more stringent regulations.

History of Advertising & Advertising to Children
Advertising and Its Impact on Children
Why So Much Emphasis on Advertising to Children?
Notable Examples of Advertising to Children
The Regulation of Advertising
Regulations in Other Countries
How Likely Change Is in the Future & Conclusion

From the Paper:

"In the US, there are currently few policies or standards for food advertising and marketing aimed at children. The advertising industry maintains self-regulatory policies established by the Children's Advertising Review Unit (CARU) of the National Council of Better Business Bureaus. CARU's guidelines apply to all forms of children's advertising, but it has no legal authority over advertisers and can only seek voluntary compliance. CARU has a group of about 20 advisors and 35 supporters, many of whom are from the food industry, such as Burger King, Frito-Lay, McDonald's, General Mills, Nabisco and Hershey. The CARU voluntary guidelines list seven basic principles, which address areas such as product presentation and claims, endorsement and promotion by program characters, sales pressures, disclosures and disclaimers and safety concerns."

Sample of Sources Used:

  • American Pediatric Association Official Website, Retrieved April 6, 2007 <>
  • Children, Adolescents, and Advertising, American Pediatric Association Committee on Communications, American Pediatric Association, Retrieved April 5, 2007 <;95/2/295.pdf>
  • Effects of Advertising Directed at Children, Young Media Australia Website, Retrieved April 6, 2007 <>
  • French, Simone & Story, Mary 2004 Food Advertising and Marketing Directed at Children and Adolescents in the US, International Journal of Behavioral Nutrition and Physical Activity 2004.Division of Epidemiology, University of Minnesota, Minneapolis, MN, International , Retrieved April 5, 2007 <>
  • History of Advertising, Media Know All Website, Retrieved April 5, 2007 <>

Cite this Term Paper:

APA Format

The Ethics of Advertising to Children (2008, April 18) Retrieved April 21, 2024, from

MLA Format

"The Ethics of Advertising to Children" 18 April 2008. Web. 21 April. 2024. <>