The Divisions Within the Audience in the Film "Capote" Term Paper by hicaliber

The Divisions Within the Audience in the Film "Capote"
An examination of the recent film "Capote" from a marketing perspective.
# 95916 | 2,852 words | 7 sources | APA | 2007 | US
Published on Jun 04, 2007 in Business (Marketing) , Film (Analysis, Criticism, Etc.) , Film (General)


$19.95 Buy and instantly download this paper now

Description:

This paper analyzes the marketing approach for the recent film, "Capote." The author acknowledges that this film was clearly meant for a more educated and selective audience, which impacted its marketing approach. This approach included waiting for the film to receive awards, and a careful release pattern that built on reviews and word-of-mouth to bring in the public. The writer concludes that the film's success shows that it found its target audience and may have drawn others along once the awards were announced and the quality of the film touted from the podium.

Sample of Sources Used:

  • Ancaster Film Fest Surveys (Winter/Spring 2006). http://www.ancasterfilmfest.ca/Survey3.html.
  • Box Office Mojo (2006). November 14, 2006. http://www.boxofficemojo.com/movies/?id=capote.htm.
  • "Capote." The Hollywood Reporter (12 Sept 2005). November 13, 2006. http://www.hollywoodreporter.com/hr/search/article_display.jsp?vnu_content_id=1001096151.
  • "'Capote,' Hoffman, Witherspoon cop top critic nods" The New Zealand Herald (9 Jan 2006),. November 13, 2006. http://www.nzherald.co.nz/event/story.cfm?c_id=1500860&ObjectID=10362949.
  • Papamichael, Stella. "No. 37: Bennett Miller." bbc.co.uk (2006). November 12, 2006. http://www.bbc.co.uk/films/callingtheshots/bennett_miller.shtml.

Cite this Term Paper:

APA Format

The Divisions Within the Audience in the Film "Capote" (2007, June 04) Retrieved February 26, 2024, from https://www.academon.com/term-paper/the-divisions-within-the-audience-in-the-film-capote-95916/

MLA Format

"The Divisions Within the Audience in the Film "Capote"" 04 June 2007. Web. 26 February. 2024. <https://www.academon.com/term-paper/the-divisions-within-the-audience-in-the-film-capote-95916/>

Comments