Sun Microsystems' Online Participation and Profits Term Paper by Master Researcher

Sun Microsystems' Online Participation and Profits
This paper discusses Sun Microsystems' integration of marketing, management and technology.
# 33045 | 650 words | 3 sources | MLA | 2002 | US
Published on Sep 20, 2003 in Business (Companies) , Business (Management) , Computer and Technology (Internet)

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This paper explains how Sun Microsystems integrates marketing, management and technology into one effective business strategy. The paper discusses how Sun Microsystem's mission statement itself suggests a commitment to integrating various facets of business and computer use, and, in supplying online and interactive services and programs, it lessens the need for direct management control of the client-company relationship, and yet still provides advertising for the company. The paper clearly shows how the very nature of Sun Microsystem's products and services encourages a diverse and multi-faceted approach to business strategy.

From the Paper:

"Combining marketing and technology proves fairly comprehensive. Sun Microsystems participation in such events as the 1995 creation of Disney's "Toy Story," the first all computer_generated feature film, and 1996's "24 Hours in Cyberspace," an online event dubbed the largest online event in history, created by Against All Odds Productions and Sun Microsystems, provides marketing and public relations boosts for the company while expanding on their computer technology (Sun, 2002). Sun Microsystems not only provides technology - or computer systems, but also in helping the uses of such systems in public events such as "24 Hours in Cyberspace," and cultural events such as "Toy Story," Sun allows its name to be linked to technology in the public mind (Mahoney, 2001). Similarly, Sun combines with other companies to help further its marketing strategy. In 1996, Sun pooled resources with the House of Blues to deliver interactive entertainment for watchers of the Olympic games. In 1997, Sun combined its talents with that of NASA to produce an interactive application allowing Internet users to become so called "virtual participants" in NASA's Mars mission (Mahoney, 2001)."

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APA Format

Sun Microsystems' Online Participation and Profits (2003, September 20) Retrieved March 29, 2023, from

MLA Format

"Sun Microsystems' Online Participation and Profits" 20 September 2003. Web. 29 March. 2023. <>