Success of Starbucks Term Paper by Top Papers

The paper discusses how Starbucks has achieved its status as the number one specialty coffee retailer by expanding more rapidly than any other such company and by delivering consistent quality. The paper relates that the company opened more than 7,500 coffee shops in thirty countries. The paper further relates that in the United States, the philosophy has been to assure the customer that he or she will always be able to find a Starbucks within a relatively short distance, and this has meant what some see as overgrowth for some time, with stores so close that it would seem one or the other would have to fail.