Strategic Services Marketing Term Paper by ResearchRiter

Strategic Services Marketing
A look at the pros and cons of increasing customer participation in the service delivery process.
# 127013 | 1,500 words | 0 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Marketing) , Business (Consumer Behavior)

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This paper answers five questions on service delivery, services communications, customer retention, core competence and the value chain.

From the Paper:

"Increasing customer participation in the service delivery process is beneficial for the customer because it enables him to track his package and/or specify how he would like service delivered thus providing greater customer satisfaction which in turn improves business. It also eliminates guesswork and expensive wrong starts at fixing problems that occur when no one knows why customers are unhappy or using other companies' products and services. The customer can..."

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APA Format

Strategic Services Marketing (2008, December 01) Retrieved May 16, 2021, from

MLA Format

"Strategic Services Marketing" 01 December 2008. Web. 16 May. 2021. <>