Southwest Airlines Term Paper by Peter Pen

Southwest Airlines
An overview and SWOT analysis of Southwest Airlines.
# 97818 | 1,898 words | 13 sources | MLA | 2007
Published on Sep 02, 2007 in Business (Companies) , Business (Industries) , Aviation, Aeronautics (General)

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Air travel remains a large and growing industry and facilitates economic growth, world trade, international investment and tourism. This paper looks at how Southwest is one of America's largest and best-loved commercial airlines and has been called one of the most successful airlines in history. It examines Southwest's impact and results on several economic indicators and provides a SWOT analysis of the company.

Industry Overview
History of Southwest Airlines
SWOT Analysis
Impact of the Real GDP
Impact on the Unemployment Rate
Consumer Price Index
Economic Indicator: Personal Income
Economic Indicator: Standard & Poor's 500
Economic Indicator: Dow Jones Industrial Average

From the Paper:

"Major US airlines have established marketing alliances with each other as a result Southwest Airlines has recently begun code-sharing with ATA Airlines, which is due to the company's acquisition of certain ATA assets not an alliance. Alliances allow competitors of the company to expand the flight network available to their customers without having to invest as much capital as is required for an acquisition or for establishing a base at a new destination. Southwest's not being part of an alliance with other strong industry players could limit the airline's offering. (Southwest, 2005)"

Sample of Sources Used:

  • Koeing, D. (2002). Southwest Airlines in hiring mode. Retrieved October 24, 2005 from
  • Paradis, T. (2005). Update: Frontier Air Down; Southwest to Begin Denver Service. DOW JONES NEWSWIRES, CNN Money
  • Sita. (2005). Airlines Business IT Trends Survey, 2004. Retrieved October 19, 2005, from
  • Southwest. (2005). Rapid Rewards. Retrieved October 19, 2005, from
  • Southwest. (2005). Quarterly Earnings. Retrieved October 19, 2005, from

Cite this Term Paper:

APA Format

Southwest Airlines (2007, September 02) Retrieved September 23, 2023, from

MLA Format

"Southwest Airlines" 02 September 2007. Web. 23 September. 2023. <>