Service Marketing Term Paper by Top Papers

Service Marketing
A discussion on service marketing controls.
# 135378 | 3,000 words | 0 sources | APA | 2007 | US
Published on Dec 01, 2007 in Business (Marketing)


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Description:

The paper discusses how service marketing controls is considered one of the few areas within business that incorporates aspects of strategic planning, marketing, and economic analysis within one aspect of strategic planning. The paper explains that it becomes somewhat complex because service marketing controls goes beyond the 'four P's of marketing' and enters within the realm of a structural analytical framework.

From the Paper:

"Service marketing controls is considered one of the few areas within business that incorporates aspects of strategic planning, marketing, and economic analysis within one aspect of strategic planning. It becomes somewhat complex because service marketing controls goes beyond the `four P's of marketing'. That is, it evolves price, product, place, and promotion and enters within the realm of a structural analytical framework. Companies use this very same concept for their service marketing strategies and control mechanisms. This research paper will analyze the..."

Cite this Term Paper:

APA Format

Service Marketing (2007, December 01) Retrieved November 27, 2022, from https://www.academon.com/term-paper/service-marketing-135378/

MLA Format

"Service Marketing" 01 December 2007. Web. 27 November. 2022. <https://www.academon.com/term-paper/service-marketing-135378/>

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