Sales Mix Term Paper by Top Papers

Sales Mix
A look at marketing and sales mix.
# 140258 | 1,500 words | 6 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Marketing)


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Description:

This paper takes an in-depth look at marketing activity, further exploring the importance of the sales mix. According to the paper, this concept is a primary components of marketing, with many organizations making a science out of identifying their target markets and developing a message for those markets. It further defines sales mix as the mix of products and services that a competitor markets to its consumers.

From the Paper:

"Marketing activity has been conceived of many things but certainly the sales mix is one its primary components. Many organizations view marketing as simply advertising while others have made a science out of identifying their target markets and developing a message for those markets. In short, marketing is all of these things and more and the sales mix can be defined as the mix of products and services that a competitor markets to its consumers (Balmer & Greyser, 2003, p.173). Thus, marketing and related activity can be thought of as everything that a company or organization..."

Cite this Term Paper:

APA Format

Sales Mix (2008, December 01) Retrieved February 02, 2023, from https://www.academon.com/term-paper/sales-mix-140258/

MLA Format

"Sales Mix" 01 December 2008. Web. 02 February. 2023. <https://www.academon.com/term-paper/sales-mix-140258/>

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