Sales Mix Term Paper by Top Papers
Sales Mix
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Description:
This paper takes an in-depth look at marketing activity, further exploring the importance of the sales mix. According to the paper, this concept is a primary components of marketing, with many organizations making a science out of identifying their target markets and developing a message for those markets. It further defines sales mix as the mix of products and services that a competitor markets to its consumers.
From the Paper:
"Marketing activity has been conceived of many things but certainly the sales mix is one its primary components. Many organizations view marketing as simply advertising while others have made a science out of identifying their target markets and developing a message for those markets. In short, marketing is all of these things and more and the sales mix can be defined as the mix of products and services that a competitor markets to its consumers (Balmer & Greyser, 2003, p.173). Thus, marketing and related activity can be thought of as everything that a company or organization..."Cite this Term Paper:
APA Format
Sales Mix (2008, December 01)
Retrieved February 02, 2023, from https://www.academon.com/term-paper/sales-mix-140258/
MLA Format
"Sales Mix" 01 December 2008.
Web. 02 February. 2023. <https://www.academon.com/term-paper/sales-mix-140258/>