Research and Marketing Term Paper by Devann Murphy

An overview of the importance of marketing and a particular look at the efforts made in Essex County, New York.
# 151907 | 823 words | 7 sources | APA | 2012 | US
Published by on Oct 22, 2012 in Business (Marketing) , Tourism (General)


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Description:

This paper explains how marketing activities are an influential and important part of a company's success. It also explains how important it is that that the selected market is well researched and understood. It goes on to discuss a specific marketing plan that was carried out in Essex County, New York to promote tourism. As a result of the efforts made there, Essex County has now become a successful tourist destination.

Outline:
Marketing Strategy Development and Research
Differentiation and Essex County, New York
Successful Differentiation
Conclusion

From the Paper:

''Marketing is a complex business function that can have a profound influence on the direction and success of a company. However, it is essential that the selected market is well researched and understood. Conducting such research allows for the development on an appropriate marketing strategy. The following will examine the application of research in market strategy development. Furthermore, the use of marketing research and the differentiation strategy used by Essex County, New York will also be discussed.
''A marketing strategy is a means by which an organization applies its resources to the best possible opportunities in an effort to increase profits and gain a competitive advantage (Varadarajadan, 2010). The development of a marketing strategy is comprised of many components. It is necessary to examine both the internal and external environments, create a strategic plan that includes alternatives and goals, and develop a process by which to monitor progress and modify strategy as necessary (Kotler & Keller, 2009).''

Sample of Sources Used:

  • Adirondack Daily Enterprise. (2010). Retrieved from http://www.adirondackdailyenterprise.com
  • Cooper, D. and Schindler, P. (2006). Marketing research (1st ed.). New York McGraw-Hill.
  • Essex County. (2012). Retrieved from http://www.co.essex.ny.us
  • Kotler, P. and Keller, K. (2009). Marketing management (13th ed.). New Jersey: Pearson- Prentice Hall.
  • McKinstry, L. (2012). Essex County updates tourism marketing. Press Republican. Retrieved from http://www.pressrepublican.com

Cite this Term Paper:

APA Format

Research and Marketing (2012, October 22) Retrieved June 05, 2020, from https://www.academon.com/term-paper/research-and-marketing-151907/

MLA Format

"Research and Marketing" 22 October 2012. Web. 05 June. 2020. <https://www.academon.com/term-paper/research-and-marketing-151907/>

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