Representation of Men and Women in Modern Advertisement Term Paper by cee-cee

A look at the representation of men and women in advertising.
# 110300 | 2,449 words | 15 sources | MLA | 2008 | US
Published on Dec 19, 2008 in Advertising (Gender Issues)

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This paper discusses how men and women are represented in the world of advertising. In general, it deals with an analysis of the stylistic components of this representation and relates theoretical points of view to the analysis of specific advertisement that appear in the media. The author has also included several photos to illustrate the points made in the essay.

Advertising and gender: an overview
Media advertising and popular culture
Analysis: gender and stereotypes
Conclusion: Globalization and advertising

Sample of Sources Used:

  • Controlling Advertising ASA Schools and Colleges resources No 1. December 20, 2007.
  • Dolls. December 20, 2007.
  • Garst J. and Bodenhausen G. Advertising's effects on men's gender role attitudes. Sex Roles: A Journal of Research, May, 1997. December 20, 2007.
  • GENDER IN ADVERTISING. December 20, 2007.
  • Globalization. December 20, 2007.

Cite this Term Paper:

APA Format

Representation of Men and Women in Modern Advertisement (2008, December 19) Retrieved April 19, 2024, from

MLA Format

"Representation of Men and Women in Modern Advertisement" 19 December 2008. Web. 19 April. 2024. <>