Providence Portland Medical Center Term Paper by Nicky

An overview of the Providence Portland Medical Center.
# 150666 | 1,154 words | 10 sources | APA | 2012 | US
Published on Mar 29, 2012 in Medical and Health (Medical Studies)


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Description:

This paper describes the Providence Portland Medical Center, further noting recent changes that have enhanced its services and profitability. In particular, the paper discusses the Center's emphasis on delivering exceptional patient experiences, which was its most successful catalyst in creating exceptional marketing strategies. Additionally, the paper discusses the Center's business model, which is to provide charity care to patients needing adult and pediatric, coronary care, and intensive care while collecting Medicare, Medicaid and other forms of payment. It also examines the Center's outreach strategy. The paper concludes by analyzing the Center's performance and profitability. A figure is included in the paper.

Outline:

Executive Summary
Providence Portland Medical Center Marketing and the Patient Experience
Analyzing Providence Portland's Performance

From the Paper:

"Having been created primarily as one of 25 Diagnostic Related Group (DRG) hospitals in Portland, the basis of the Center's business model is provide charity care to patients needing adult and pediatric, coronary care, and intensive care while collecting Medicare, Medicaid and other forms of payment (Gee, 2006). For DRGs to be effective from a marketing and customer experience standpoint, they must be exceptionally efficient internally to manage the wide variation in cases they treat while at the same time reaching out to the community to promote these efficiencies in the form of successful treatment programs.
"For Providence Portland Medical Center the focal point of their marketing strategies continues to be on promoting individualized patient success stories developed and written to illustrate expertise in the three major practice areas concentrated on. What the Center has successfully done is to personify the services they deliver by showing the success stories of heart disease patients that have recovered and are enjoying life, pediatric patient success stories that show how the Center has been able to give children the health and freedom to enjoy their childhoods, and how intensive care has saved lives."

Sample of Sources Used:

  • Sandy Dancer, Theresa Johnson, Janiece Zauner, & Colleen Burch. (1997). Peer evaluation: A visual picture. Nursing Management, 28(11), 57-59.
  • Aliza Earnshaw. (2002, July). Providence Oregon seen as leader in technology. The Business Journal, 19(20), 12.
  • Preston Gee. (2006, September). The strategic impact of revised DRG payments. Health Care Strategic Management, 24(9), 1, 13-4.
  • John O'Malley. (2005). Inside-Out Service Strategy. Marketing Health Services, 25(3), 12-13.
  • Otani, K., Waterman, B., Faulkner, K., Boslaugh, S., Burroughs, T., Dunagan, W., & Niezer, B.. (2009). Patient Satisfaction: Focusing on "Excellent. Journal of Healthcare Management, 54(2), 93-102; discussion 102-3.

Cite this Term Paper:

APA Format

Providence Portland Medical Center (2012, March 29) Retrieved February 05, 2023, from https://www.academon.com/term-paper/providence-portland-medical-center-150666/

MLA Format

"Providence Portland Medical Center" 29 March 2012. Web. 05 February. 2023. <https://www.academon.com/term-paper/providence-portland-medical-center-150666/>

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