Promotional Plans for Tertiary Education Term Paper by write123

Promotional Plans for Tertiary Education
This paper is a literature review on effective promotional plans for tertiary education (private universities).
# 106097 | 870 words | 13 sources | APA | 2008 | US
Published on Jul 25, 2008 in Education (Higher) , Business (Marketing) , Education (General)

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This paper is a short literature review of tertiary educational systems around the world. The paper discusses promotion of this system, along with a number of other challenges the system is facing, including identifying how best to accommodate the increasing number of students, how to mobilize staff and resources, how to develop relevant curricula and teaching procedures, as well as how to remain competitive during a period of skyrocketing costs.

From the Paper:

"There are some important constraints and considerations that must be taken into account in developing appropriate promotional plans for tertiary educational institutions in order to ensure their effectiveness, though. For instance, depending on the geographic setting, a promotional plan for a tertiary educational institution could highlight the additional and more lucrative employment opportunities afforded to graduates. For instance, Shavit, Muller and Tame (1998) maintain that the linking of educational qualifications and occupational achievement is the weakest in less stratified and standardized social systems. According to these authors, 'In Ireland -- a weakly stratified system -- employers rely on success in school because this is tested according to nationally standardized procedures, and thus workers' credentials represent their respective rank in the job queue' (p. 7)."

Sample of Sources Used:

  • Alston, M. M., & Kent, J. (2003). Educational access for Australia's rural young people: A case of social exclusion. Australian Journal of Education, 47(1), 5.
  • Andersson, M., & Gunnarsson, C. (2003). Development and structural change in Asia-Pacific: globalising miracles or end of a model? London: Routledge.
  • Barr, N., & Crawford, I. (2005). Financing higher education: Answers from the UK. London: Routledge.
  • Curry, A. (2003, January-February). Cap, gown, mouse. Foreign Policy, 102.
  • Gair, S., Miles, D., & Thomson, J. (2005). Reconciling indigenous and non-indigenous knowledges in social work education: Action and legitimacy. Journal of Social Work Education, 41(2), 179.

Cite this Term Paper:

APA Format

Promotional Plans for Tertiary Education (2008, July 25) Retrieved April 21, 2024, from

MLA Format

"Promotional Plans for Tertiary Education" 25 July 2008. Web. 21 April. 2024. <>