Porter's National Diamond - Australian Wine Industry Term Paper by Hans

A look at the usefulness of Porter's national diamond in relation to the Australian wine industry.
# 149860 | 2,898 words | 16 sources | APA | 2011 | GB
Published on Jan 04, 2012 in Business (Industries) , Business (International)

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This paper gives a comprehensive analysis of both the industry analysis tool Porter's National Diamond (PND) as well as applying the model to a specific industry, namely the Australian wine industry. The essay also considers a critical analysis of the tool comparing and contrasting it to other analytical measures such a PESTLE analysis. The paper includes a discussion of the wine producing industry in Australia and related aspects, such as weather conditions and soil. It also discusses the importance of the labor market. Additionally, the paper uses the PND model to examine competition between producers in Australia and their market strategies. The paper concludes by addressing the advantages and disadvantages of Porter's National Diamond in analyzing the Australian wine industry. It states that while the model provides a detailed level of analysis it does not cover all of the factors which must be considered by a firm operating within the international business environment. A table is included in the paper.


Factor Conditions
Demand Conditions
Related and Supporting Industries
Firm Strategy, Structure and Rivalry
Summary of Statistics
Product Life Cycle

From the Paper:

"Demand conditions takes account of the demand for a given product both domestically and internationally. For the prospective entrant into Australian wine market the prospects are relatively weak. At present the country has seen falling demand both domestically and internationally with exports having recently fallen by 21% (Just Drinks 2009). Despite this fall in demand for the nations wine both domestically and in traditional export markets such as the UK, there is the prospect for further demand based growth in emergent markets such as China and the wider parts of East Asia.
"As such, one recommendation is that a prospective entrant into the Australian winemaking industry should focus upon the production of products and marketing efforts which are conducive to generating sales in such new emergent markets as China and East Asia. As a growth area, an early move by Australian producers into the region could see that the country builds up a significant national advantage over time as those in emergent markets come to associate ..."

Sample of Sources Used:

  • Begg, D, Fischer, S, Dornbusch, R. 2008. Economics. 9th ed. London: McGraw-Hill.
  • Brassington, F, Pettitt, S. 2006. Principals of marketing. 2nd ed. Harlow: FT Prentice Hall.
  • CIA. 2011. World fact book Australia. Available online at: https://www.cia.gov/library/publications/the-world-factbook/geos/as.html [Accessed on 16/01/11].
  • Doran, C, Cobiac, L. 2008. Identifying cost effective interventions to reduce the burden of harm associated with alcohol misuse in Australia. Available online at: http://findings.org.uk/count/downloads/download.php?file=Doran_CM_5.txt [Accessed on 16/01/11].
  • Euro Monitor. 2010. Wine in China. Available online at: http://www.euromonitor.com/Wine_in_China [Accessed on 16/01/11].

Cite this Term Paper:

APA Format

Porter's National Diamond - Australian Wine Industry (2012, January 04) Retrieved April 17, 2024, from https://www.academon.com/term-paper/porter-national-diamond-australian-wine-industry-149860/

MLA Format

"Porter's National Diamond - Australian Wine Industry" 04 January 2012. Web. 17 April. 2024. <https://www.academon.com/term-paper/porter-national-diamond-australian-wine-industry-149860/>