PETA and Kentucky Fried Chicken (KFC)
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The paper discusses how the animal-rights group People for the Ethical Treatment of Animals (PETA) directed an intense campaign for change against Kentucky Fried Chicken (KFC) and the cruel methods its suppliers used to process chickens. The paper describes how PETA first tried discussion with KFC to amend the problems, but resorted to a full-out blitz against the company when PETA felt KFC failed to respond to their demands.
From the Paper:"The issue of animal rights is an old one that evokes strong feelings from many sides. The ideas at stake pit environmentalists and animal lovers against businesses that use animals to produce products, such as fast food, clothing, or even the product of entertainment. One of the best known animal rights groups is People for the Ethical Treatment of Animals (PETA). In the PETA/KFC campaign study, Gerard Seijts and Michael Sider offer informative background about PETA and KFC, and then show how PETA used a variety of strategies to try to force policy changes at KFC that would provide more ethical treatment for the animals that provide the raw..."
Cite this Term Paper:
PETA and Kentucky Fried Chicken (KFC) (2009, December 01) Retrieved August 18, 2019, from https://www.academon.com/term-paper/peta-and-kentucky-fried-chicken-kfc-142774/
"PETA and Kentucky Fried Chicken (KFC)" 01 December 2009. Web. 18 August. 2019. <https://www.academon.com/term-paper/peta-and-kentucky-fried-chicken-kfc-142774/>