PepsiCo and Communication
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The paper discusses how in the early 1990s PepsiCo was blamed, in multiple claims, for selling cans of Diet Pepsi with foreign objects inside. The issue first arose as only a local problem but soon escalated into a widespread, national news story and became a crisis for PepsiCo. The paper describes how in dealing with this issue, PepsiCo used both internal and external communications smoothly to manage the crisis. The paper shows how because PepsiCo created a crisis communications plan that involved several departments and focused on four key principles, it was able to resolve the crisis while defending its position and upholding its reputation.
Sample of Sources Used:
- Miller, Annetta and Daniel Glick, "The Great Pepsi Panic" Newsweek 28 June 1993, p. 32
- Vos, Gail. Tales, Rumors and Gossip. Englewood: Libraries Unlimited, 1996.
Cite this Term Paper:
PepsiCo and Communication (2007, March 20) Retrieved December 15, 2019, from https://www.academon.com/term-paper/pepsico-and-communication-93505/
"PepsiCo and Communication" 20 March 2007. Web. 15 December. 2019. <https://www.academon.com/term-paper/pepsico-and-communication-93505/>