Organizational Values of Philip Morris/Altria
$19.95 Buy and instantly download this paper now
The paper discusses how profit, rather than ethical responsibility, is the primary driving force of the Philip Morris tobacco company, and the company's new shift to focusing on smoking cessation merely reflects the fallout from the publicity generated by high-profile lawsuits. The paper highlights the transparent dishonesty of Philip Morris' claim that it stops youths from smoking by revealing that Philip Morris is currently lobbying to sell tobacco products in convenience drug stores. The paper questions how long Philip Morris can continue its dance of condemning smoking for teens while also promoting its product.
From the Paper:"Philip Morris/Altria has a kind of paradoxical role in modern commerce - it is one of the leading producers of a vilified product, namely of cigarettes, but the product is still legal for consumers to use in the United States and abroad. Its official mission, according to the Altria website (2008) is that Altria will: ''own and develop financially disciplined businesses that are leaders in responsibly providing adult tobacco consumers with superior branded products'' and its values are vaguely defined as: ''operating with integrity, trust and respect; demonstrating a passion to succeed; executing with quality; driving creativity; and sharing with others.''
The Altria Group's tobacco companies' brands include Marlboro, Basic, Black & Mild, L&M, Parliament and Virginia Slims. Structurally, Altria is a kind of umbrella organization for four major divisions: Altria's parent company of Philip Morris USA; John Middleton, a purveyor of pipe tobacco; and the Philip Morris Capital Corporation, an investment company with a portfolio of leveraged and direct finance lease investments that finance the other major branches of Altria. Altria also has a 28.5% economic interest in SABMiller, the world's second-largest brewer."
Sample of Sources Used:
- About Altria. (2008). Official Website. Retrieved December 8, 2008 at http://www.altria.com/about_altria/1_2_companiesandbrands.asp
- Fisher, Laurie (2000, April.) "Divestment in the tobacco industry." Cancer Causes & Control. 11 (4): 381-382.
- Glover, Willa. (2008). "An exploratory study of key factors of self-organization in organizational systems." Human and Organizational Systems: Fielding Graduate Institute.Retrieved December 8, 2008 at http://www.geocities.com/cmogata/wwglover.html
- Gruber, Jonathan. (Spring, 2001) "Tobacco at the crossroads: The past and future of smoking regulation in the United States." The Journal of Economic Perspectives. 15 (2): 193-212.
- Krugman, Dean M & Karen Whitehill. (Fall, 2000), "Teenage exposure to cigarette advertising in popular consumer magazines." Journal of Public Policy & Marketing. 19 (2) 183-188.
Cite this Term Paper:
Organizational Values of Philip Morris/Altria (2010, October 27) Retrieved July 14, 2020, from https://www.academon.com/term-paper/organizational-values-of-philip-morris-altria-145169/
"Organizational Values of Philip Morris/Altria" 27 October 2010. Web. 14 July. 2020. <https://www.academon.com/term-paper/organizational-values-of-philip-morris-altria-145169/>