$19.95 Buy and instantly download this paper now
The paper is split into four key sections which specifically consider the development of "intangible specialization", operations management and industrial relations in the 1970s, operations management and industrial relations in the 1980s and 90s, and finally, a consideration of the future of operations management at Fiat.
Fiat 1980s and 90s
Fiat 1980s and 90s
From the Paper:"The concept of intangible specialisation is the culmination of two key elements in the form of "intangible capital" and "specialisation" according to Mailelli (2005). Intangible capital in this context refers to the capital which a firm builds up in the form of technical knowledge, culture, processes and routines. In other words, intangible capital is capital which is a vital value adding component to the value chain but which does not take on a physical form. Specialisation on the other hand, is the relatively simple concept that an organisation has developed a preference for, in this case the production of one kind of product or service over another and thus the firm becomes better at producing products and services within the area of specialisation.
"In many cases a planed approach towards corporate strategy (Johnson et al 2008) would dictate that in effect managers should decide upon the appropriate level of specialisation for a company with regards to the production of products and services. Such decisions would conceivably be taken in the context of the needs of both the internal and external environment and may conform to strategic frameworks, such as Porter's (2004) three generic strategic framework. However, in the case of intangible specialisation this is not the case."
Sample of Sources Used:
- BBC News. 2009. Opel and Vauxhall to go to Magna. Available online at: http://news.bbc.co.uk/1/hi/business/8247971.stm [Accessed on 26/11/09].
- Johnson, G, Scholes, K, Whittington, R. 2008. Exploring corporate strategy Text and cases. 8th Ed. Harlow: FT Prentice Hall.
- Lynch, R. 2009. Strategic management. 5th ed. Harlow: FT Prentice Hall.
- Macalister, T. 2009. Fears for UK jobs as General motors sells European arm to Canada's Magna. The Guardian Newspaper. Available online at: http://www.guardian.co.uk/business/2009/sep/10/vauxhall-general-motors-job-fears?TB_iframe=true&height=650&width=850 [Accessed on 26/11/09].
- Mailli, G. 2005. The machine that never changed: Intangible specialisation and out-put mix optimisation at Fiat 1960s-1990s. Competition and change. Vol.9. No.3. pp 249-276.
Cite this Term Paper:
Operations Management at Fiat (2011, December 29) Retrieved October 22, 2020, from https://www.academon.com/term-paper/operations-management-at-fiat-149728/
"Operations Management at Fiat" 29 December 2011. Web. 22 October. 2020. <https://www.academon.com/term-paper/operations-management-at-fiat-149728/>