New Product Development Term Paper by supercalifragilistic

New Product Development
This paper examines new product development and product life-cycle management with a focus on Coke and Pepsi.
# 96533 | 1,184 words | 7 sources | MLA | 2007 | US
Published on Jul 11, 2007 in Business (Companies) , Business (Applied Operations) , Business (Consumer Behavior)

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The paper explains that new product introductions and managing product life-cycles are the most significant events in generating revenue for any company. The paper examines Pepsi's aggressiveness on acquiring brands and Coca-Cola's philosophy of trying to build brands. The paper also looks at approaches Microsoft and take to new product development. The paper shows how the methods and approaches companies use for bringing innovation into their products all center on bringing the customer into the center of the innovation process, focusing on their unmet needs.

Approaches Companies Take To New Product Development
New Products: Blue Ocean or Red Ocean Strategy?
Managing Product Life-cycles
Bringing Innovation into Products

Sample of Sources Used:

  • Aberdeen Research (2005) - New Product Development: Profiting from Innovation. Aberdeen Research. Boston, MA. December 2005
  • AMR Research (2004) - Benchmarking the PERFECT Product Launch: It's All in the Mix. AMR Research. Boston, MA Wednesday, January 07, 2004
  • Blue Ocean Strategy (2005) - Book by the same name. Published February 3, 2005 by Harvard Business School Press. ISBN 1591396190
  • Burkett (2006) - Use Suppliers at All Phases of NPDI To Improve ProductLaunch. AMR Research. May 10, 2006
  • BusinessWeek (2004) - A Thousand and One Noshes: How Pepsi deftly adapts products to changing consumer tastes by Diane Brady. June 14, 2004. Business Week Magazine and Business Week Online. Accessed from the Internet on December 9, 2006 from location:

Cite this Term Paper:

APA Format

New Product Development (2007, July 11) Retrieved October 02, 2022, from

MLA Format

"New Product Development" 11 July 2007. Web. 02 October. 2022. <>