Mobile Auto Service Marketing Plan Term Paper by Zoey

Mobile Auto Service Marketing Plan
An analysis of the key elements of the marketing mix (product, place, price and promotion) for Mobile Auto Service.
# 96115 | 6,378 words | 9 sources | MLA | 2007 | US
Published on Jun 24, 2007 in Business (Companies) , Business (Management) , Business (Marketing) , Business (Business Plans)


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Description:

This paper details four phases of marketing for a new start-up company called Mobile Auto Service. The paper discusses the key elements of the marketing mix - product, place, price and promotion. The paper then describes how these marketing aspects are essential to acquiring customers and how having a comprehensive marketing plan is critical to the success of an organization.

Table of Contents:
Abstract
Mobile Auto Service Marketing Plan
Phase I
Organizational Overview
Importance of Marketing
SWOTT Analysis
Marketing Research Approach
Phase II
Segmentation
Consumer Targeting
Competitive Landscape
Phase III
Service Attributes
Product Life Cycle
Differentiation and Positioning
Pricing Strategy
Phase IV
Promotional Strategy
Marketing Budget
Evaluating Marketing Effectiveness
Conclusion

From the Paper:

"The key components of a solid marketing strategy include an analysis of the marketing mix. The marketing mix includes product, place, price and promotion. Phase 1 of the marketing plan for Mobile Auto Service focuses on the product and consists of a description of the services and value-added offerings that separate the company from the competition. The first phase of the marketing plan also includes an explanation of the importance of marketing to Mobile Auto Service, and an analysis of the organization's strengths, opportunities, weaknesses, threats and trends. Phase 1, further details the marketing research approach used to develop the marketing strategy and tactics for Mobile Auto Service."

Sample of Sources Used:

  • Arkansas Department of Motor Vehicle (July, 2006). Vehicle Ownership. Sourced December 3, 2006: http://www.ardmv.org/news/release.htm.
  • Armstrong, G., Kotler, P (2005). Marketing: An Introduction p. 485. Prentice-Hall Publishers 12 ed. p.16.
  • Brecker Associates, 2001. Value builds customer loyalty and Profits. Retrieved December 8, 2006 from http://www.brecker.com/value.htm.
  • CheckFree (2006). Retrieved December 8, 2006 from the CheckFree Corporation web site:http://www.checkfreecorp.com/cda/corp/L5.jsp?layoutId=50043
  • J.D. Power & Associates (October, 2006). Automotive Sales Report. Sourced December 3, 2006:http://www.jdpower.com/businessservices/automotive/publications/index.asp. The McGraw-Hills Companies, Inc.

Cite this Term Paper:

APA Format

Mobile Auto Service Marketing Plan (2007, June 24) Retrieved December 05, 2022, from https://www.academon.com/term-paper/mobile-auto-service-marketing-plan-96115/

MLA Format

"Mobile Auto Service Marketing Plan" 24 June 2007. Web. 05 December. 2022. <https://www.academon.com/term-paper/mobile-auto-service-marketing-plan-96115/>

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