Mission, Vision and Goals of Southwest Airlines Term Paper by scribbler

Mission, Vision and Goals of Southwest Airlines
A look at the role of a mission statement, vision, values and goals, with a focus on Southwest Airlines.
# 153541 | 1,268 words | 3 sources | APA | 2013 | US
Published on Jun 11, 2013 in Business (Companies) , Business (Management) , Business (Human Resources)

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The paper discusses the purpose of a mission statement and looks at how Southwest's mission statement expresses its core competency in its dedication to the highest quality of customer service. Next, the paper looks at the purpose of vision statements and assesses the weaknesses in Southwest's vision statement, and then discusses the role of corporate values and Southwest's emphasis on their employees as their greatest value. Finally, the paper discusses the goals that have been set down for Southwest Airlines and how growing a business requires setting short- and long-term goals.


From the Paper:

"Corporate values have become an ethical foundation for business, particularly over the last few years. Core values became very popular as a result. They document established principles in key areas of importance. They also provide standards for behavior at every level of the business. Core values provide a vision of a company's intended principles, as they relate to dealing with employees, serving share holders, and accepting responsibility for their community and the environment (Stacey, 2007).
"Southwest has identified their greatest value as their employees. The see their human capital as their most enduring long term competitive advantage. This is definitely an area that a company should value the most. Without good employees most businesses do not stay in business very long. What appears to be missing is that they could have stood to identify some other values for the company. They need to identify some that relate to the share holders, and their corporate and social responsibilities. Focusing on the employees is important, but people need to know that they have their finger on the pulse in other areas as well."

Sample of Sources Used:

  • Kotelnikov, Vadim. (n.d.). Corporate Vision, Mission, Goals and Strategies. Retreived from http://1000ventures.com/business_guide/crosscuttings/vision_mission_strategy.html
  • Mission Statements and Vision Statements. (2011). Retrieved from http://www.mindtools.com/pages/article/newLDR_90.htm
  • Stacy, Diane. (2007). How important are company values? Retreived from http://www.helium.com/items/550275-how-important-are-company-values

Cite this Term Paper:

APA Format

Mission, Vision and Goals of Southwest Airlines (2013, June 11) Retrieved March 03, 2024, from https://www.academon.com/term-paper/mission-vision-and-goals-of-southwest-airlines-153541/

MLA Format

"Mission, Vision and Goals of Southwest Airlines" 11 June 2013. Web. 03 March. 2024. <https://www.academon.com/term-paper/mission-vision-and-goals-of-southwest-airlines-153541/>