Media Influence and the Political World - A Literature Review Term Paper by Nicky

A look at the influence of the media on political outlooks.
# 151480 | 3,500 words | 6 sources | APA | 2012 | US

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This paper is a literature review of various studies about the influence of the media on political outlooks in a democratic society. First the paper cites an article about the interrelationship between politics and the media. This leads to a further discussion about the role of the Federal Communications Commission (FCC) and regulatory legislation. Next, the paper discusses how the government is able to control content of media reports. Additionally, the paper explores how media personnel behave and how that may fit the needs of their organization. Then, the paper presents an analysis of what constitutes news. This is evaluated from the perspectives of different cultures and nations. Finally, the paper examines the role of news in elections and its potential influence on the outcomes. The paper concludes by stating that politics is greatly influenced by media and likewise media is impacted by political agendas. The challenge for the average citizen is to sort through the information as presented by the media and extract the truth from the desires of politicians.

Politics and Media: A Mutual Impact
The Federal Communications Commission (FCC)
Defining "News"
Summary and Conclusion

From the Paper:

'Voluntary adoption of program ratings is a strategy used by television broadcasting networks that provide "age-appropriate and content ratings for television programs. Croteau and Hoynes state that media organizations " not fully determine the actions of media professionals and neither are they compliant in the face of political constraints. In both cases, media personnel are active agents, making decisions and pursuing strategies within particular economic and political frameworks."
"Croteau and Hoynes relate that sociologist Howard Becker (1982) stated "producing art requires elaborate cooperation among specialized personnel." (2003) The same can be said about "the production of media content" according to Croteau and Hoynes who hold that whether the discussion is surrounding films, books, music, magazines, radio, newspapers or television, "the production and distribution of the message." It has been argued by some that "...the behavior of media personnel is shaped by the 'needs' of an organization. In other words, maintaining the existence of an organization points different individuals within that organization in the same direction."
"The problem is how is it that one would go about assessing that which the organization needs in order to sustain itself?" "

Sample of Sources Used:

  • Croteau, David and Hoynes, William (2003) Media Society: Industries, Images and Audiences. Pine Force Press 2003.
  • Kalathil, Shanthi (2002) Chinese Media and the Information Revolution. Harvard Asia Quarterly, Winter 2002. Online available at:\
  • Smith, Vive (2004) Influence of Media In Presidential Politics The University of Texas at Austin. Think Democracy. Election 2004. Online available at:
  • Hardcastle, Jonathon (2009) Do Mass Media Influence the Political Behavior of Citizens. Retrieved November 11, 2009, from Mass--Media- Influence- the- Political- Behavior- of- Citizens&id=308174
  • Croteau, David (nd) Political Influence on Media. Chapter 3. Online available at:

Cite this Term Paper:

APA Format

Media Influence and the Political World - A Literature Review (2012, June 11) Retrieved April 21, 2024, from

MLA Format

"Media Influence and the Political World - A Literature Review" 11 June 2012. Web. 21 April. 2024. <>