Media and the Construction of Gender Term Paper by scribbler

Media and the Construction of Gender
A look at frameworks of gender and the media.
# 151936 | 3,534 words | 19 sources | MLA | 2012 | US
Published on Oct 26, 2012 in Communication (Mass Media) , Women Studies (Women and Society)

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This paper examines three specific frameworks for gender, the individualist, interactional and institutional and they are used by the media to promote news, advertising and other activities. Each framework is discussed in a separate section of the paper, beginning with the interactionist. It includes a discussion on social interaction and also contains a lengthy quote about the theory. Next, the paper analyzes the individualist theory, highlighting the works of notable scholars. Finally, the paper explores the institutionalist framework, again, citing the major research associated with this outlook. The paper then addresses issues with these outlooks on gender and their impact on the media. The paper concludes by stating that when gender-specific inequities are institutionalized, they become one with the structure of society as seen in the social construction of gender by broadcasting media.


The Interactionist Framework
The Individualist Framework
The Institutionalist Framework

From the Paper:

"In addition, the mass media have been shown in studies to "play a critical role in maintaining the gender-power imbalance passing on dominant patriarchal/sexists values.'" (Gill, 2003) However, as noted by Gill the mass media could instead " agents of development and progress is guided by clear, socially relevant policies. Their hoped-for contribution to women's advancement will only take place in the context of a framework that clearly defines policy objectives, maps out actions and decisions which comprise the particular policy, defines the minimum standards to be met by all participants in the process, and provides mechanisms for assessing progress toward policy objectives." (Gill, 2003)
"There is a failure to include gender in the majority of policy-making and this is true in all areas to include communication and media policy..." (Gill, 2003) It is related that the engine for such activity "is the national civil society organizations, whose mandate includes lobbying and monitoring existing policy-making centers." (Gill, 2003) In order that gender impact on policy development and formulation be assured it is critical to understand the need for a diverse base of skills and specifically needed is the ability to comprehend and conduct analysis..."

Sample of Sources Used:

  • Rose, Arnold M. (1962) Human Behavior: Interactionist Approach. Florida State University. Houghton a Mifflin Company, U.S.A. Online available at:
  • Gill, Sonia (2002) Policy Approaches as Enabling Frameworks. United Nations Division for the Advancement of Women (DAW) Expert Group Meeting on "Participation and access of women to the media, and the impact of media on, and its use as an instrument for the advancement and empowerment of women" Beirut, Lebanon 12 to 15 November 2002. Online available at:
  • Ratmer, Carl (nd) Three Approaches to Cultural Psychology: A Critique. Online available at:
  • Dewey, John. Experience and Nature. Chicago: Open Court Publishing Co., 1925.
  • Firey, Walter. "Discussion" of A. B. Hollingshead, "Community Research: Development and Present Condition," American Sociological Review, Vol. 13 (1948).

Cite this Term Paper:

APA Format

Media and the Construction of Gender (2012, October 26) Retrieved January 17, 2021, from

MLA Format

"Media and the Construction of Gender" 26 October 2012. Web. 17 January. 2021. <>