McDonald's Local Markets Term Paper by supercalifragilistic

McDonald's Local Markets
An analysis of the ways that local markets affect domestic marketing decisions at McDonald's.
# 97542 | 922 words | 4 sources | MLA | 2007 | US

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This paper analyzes how environmental factors affect global and domestic marketing decisions at McDonald's. The paper describes different marketing strategies and decisions around the world and how local markets affect the decisions that McDonald's makes. It gives examples of some local marketing challenges and how McDonald's has had to adapt its products to meet the challenges.

Sample of Sources Used:

  • Lev, Michael. (25 Feb1997) "In Japan, McDonald's means great marketing." The Chicago Tribune. Retrieved 21 Apr 2007 at
  • "Marketing Strategy Mandatory for Business Success." (2001). Trailer Body Builders. Penton Media Inc. Retrieved 21 Apr 2007 at
  • "Online Extra: Marketing in the 'the Age of I.'" (12 Jul 2004). BusinessWeek Online. Retrieved 21 Apr 2007 at
  • Squires, Jim. (18 Feb 2007). "McMenu Madness: Part I--International." Retrieved 21 Apr 2007 at

Cite this Term Paper:

APA Format

McDonald's Local Markets (2007, August 24) Retrieved September 18, 2020, from

MLA Format

"McDonald's Local Markets" 24 August 2007. Web. 18 September. 2020. <>