McDonald's and Globalization Term Paper by Meg

A discussion on the history of McDonald's and its globalization process.
# 151513 | 1,646 words | 6 sources | MLA | 2010 | KE
Published on Jun 19, 2012 in Business (Companies)

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This paper examines how McDonald's has a rich history. In particular, it discusses its globalization process as McDonald's continues to experience an upward growth in its expansion and sales activities. The paper also looks at how the globalization or McDonaldization of the company's activities have helped the company to achieve an increased growth in its operations which has seen it become successful in the fast food service industry. People who are customers of McDonald's are able to get what they want within a short period of time as a result of the company embracing the process that comes with globalization.

History of McDonald's
Globalization Process of McDonald's in History

From the Paper:

"The year 1971 saw the company test marketing the Egg McMuffin as its first breakfast menu item. The tests showed that the market was ready for breakfast items in fast food restaurants and the Egg McMuffin was introduced to McDonald's growing meal menu. The corporation also opened various McDonald's food outlet in various countries which included Japan, Australia, Germany, Holland, Guam and Panama. The assets for the company exceeded $500 million dollars and the sales had surpassed $ 1 billion by the end of 1972. The 2000th McDonald's restaurant was opened in the Des Plaines area of Illinois while the company added France and El Salvador in its growing international market. This demonstrated that the company was experiencing an upward growth in its operations and its fast food outlets around the world. Other countries that were introduced to the corporations growing fast food outlets between 1973 and 1980 included Sweden, Belgium, Ireland, Austria, England, the Netherlands, Guatemala, Brazil, Singapore, Switzerland, New Zealand, Spain and Denmark. "

Sample of Sources Used:

  • Duiker, William J., and Jackson J. Spielvogel. World history, volumes 1-2 , 6th Edition.
  • Boston, Massachusetts: Wadsworth, Cengage Learning, 2010.
  • McDonald's. Our company: getting to know us. n.d. Web 13 Dec. 2010 <>
  • Mieth, Hieke M.A. The history of McDonald's. Norderstedt, Germany: Grin Verlag
  • Ritzer, George. The McDonaldization of society 6. California: Sage Publications, 2010.

Cite this Term Paper:

APA Format

McDonald's and Globalization (2012, June 19) Retrieved September 30, 2023, from

MLA Format

"McDonald's and Globalization" 19 June 2012. Web. 30 September. 2023. <>