Maximizing Communication during Large Scale Change Term Paper by vsharkey

Looks at how to maximize communication while implementing a large scale change process within the cable industry.
# 151635 | 8,960 words | 53 sources | APA | 2012 | US
Published on Aug 17, 2012 in Business (Management) , Communication (General)

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This paper explains that, because the cable companies are experiencing increased competition within the industry, they need new and proven change processes that require effective communications, the main and most crucial component of a valuable change process. Next, the author evaluates what is required to maintain effective communication in the cable industry and the implications associated with the failure to communication effectively during a change process, especially in face of resistance. The paper underscores that the communication plan should consist of a strategy and a vision, a path for achieving the established goals, what the challenges are and ultimately what the benefits are for the employees and stakeholders.

Table of Contents:
Table of Contents
Setting the Strategy and Vision
Understanding the Need for Change
The Future State of the Company
Stakeholder Support (Continuous Buy In)
Roles and Responsibilities of Key Players
Communication Plan
Determining the Content of the Messaging
Establishing a Platform for Conveying the Message
Appointing a Message Giver
Obtaining and Evaluating Feedback
Continuous Communication
Dealing with Challenges with Motivation
Understanding the Impact of Misconstrued Messages
Preparing for and Controlling Resistance to Change
Increasing Employee Involvement
Leadership Acceptance and Involvement
Supplying Rewards and Benefits
Leadership Follow-Through
Maintaining Focus Throughout the Change Process
Seeking Continuous Stakeholder Buy In
Training and Tools
Leading by Example
Continued Communication
Measuring Communication after Implementation
Data and Feedback Collection Techniques
Best Practices and Lessons Learned
Importance of Vision and Strategy
Challenges with Communication
Keys to Successful Communication

From the Paper:

"No matter how effective a change process is managed, there will always be challenges with communication. Our cultures often influence how we approach problems, and how we participate in communities and groups. DuPraw and Axner also identify several reasons for communication challenges in the workplace. Different communication styles can create confusion and discontent. These can be issues such as language difference and go as far as non-verbal communication such as facial gestures and hand motions. A variety of attitudes towards conflict is another contributor to challenges associated with communication. Because face to face meetings are said to create less of a chance for misunderstanding and therefore lower instances of conflict, it is the recommended method of communication for large scale change processes.
"Aside from the challenges that arise from just the communication of the change itself and the objectives for meeting the goals associated with changes, another areas prone to challenges is team communication. Once the strategy and vision have been communicated effectively to the stakeholders, internal communication begins to rise. The first steps to overcoming these communication challenges is to better understand that barriers that are causing the issues and find solutions that allow the team to work through those barriers."

Sample of Sources Used:

  • Albanese, I. (2012). How to Make Your Messages Memorable: Effective Communication. Retrieved May 15, 2012, from Human Resources:
  • Articles Base. (2009, Oct 1). Motivation and Cultural Diversity. Retrieved May 16, 2012, from Articlesbase: Free Online Articles Directory:
  • Business Dictionary. (2012). Stakeholder Definition. Retrieved May 5, 2012, from Business Dictionary:
  • Chakraborty, S. (2012, May 13). Building a Rewarding System for Effective Change Management System. Retrieved May 13, 2012, from People Matters:
  • Chapman, A. (2012). Change Management. Retrieved May 11, 2012, from

Cite this Term Paper:

APA Format

Maximizing Communication during Large Scale Change (2012, August 17) Retrieved February 06, 2023, from

MLA Format

"Maximizing Communication during Large Scale Change" 17 August 2012. Web. 06 February. 2023. <>