Mass Media and Public Relations
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The paper discusses two models that explain mass media and looks at why Innis and McLuhan are important to the study of communications. The paper explains the function of codes of ethics and discusses why, if codes are not enforceable legally, there is a point in having them. The paper examines an issue of Adbusters (Magazine) and comments on how ethical this publication is in its critique of advertisers.
From the Paper:"The two models I prefer that describe the mass media are encoding and decoding. Encoding is the process that turns the information to symbols that can be understood by the person will receive the message (17). While the text uses a few good examples, I also think that traffic signal lights and signs, clothes and even hand gestures are good examples of information encoded into symbolism. The traffic light, with its three colours, tells a driver through the use of coloured light that they are to (red) stop, (ready to stop) yellow or (green) proceed. The encoding process is just as interesting. This part requires that the message receiver and the sender/encoder understand each other's..."
Cite this Term Paper:
Mass Media and Public Relations (2007, December 01) Retrieved June 05, 2020, from https://www.academon.com/term-paper/mass-media-and-public-relations-135427/
"Mass Media and Public Relations" 01 December 2007. Web. 05 June. 2020. <https://www.academon.com/term-paper/mass-media-and-public-relations-135427/>