Marketing Strategy and Amazon.com
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This paper discusses how Amazon.com's marketing strategy is linked to its strategic plan. It also shows how the Internet is used as a marketing tool, not an end in itself.
From the Paper:"At Amazon.com the mission statement is to build a place where people can come to find and discover anything they might want to buy online. (Amazon.com) To that end Amazon has positioned itself as an information-based company developing a number of proprietary methods for manipulating and managing information effectively. Fundamentally that information is in the form of product descriptions and customer data. Books were the original products sold via Amazon.com, but today thousands of different products can be purchased from the company..."
Cite this Term Paper:
Marketing Strategy and Amazon.com (2008, December 01) Retrieved June 25, 2021, from https://www.academon.com/term-paper/marketing-strategy-and-amazon-com-122951/
"Marketing Strategy and Amazon.com" 01 December 2008. Web. 25 June. 2021. <https://www.academon.com/term-paper/marketing-strategy-and-amazon-com-122951/>