Marketing Snack Foods Internationally Term Paper by hicaliber

Marketing Snack Foods Internationally
Considers the elements taken into account when marketing a snack product to Spain.
# 93249 | 800 words | 2 sources | APA | 2007 | US
Published on Mar 14, 2007 in Business (Companies) , Business (Industries) , Business (International) , Business (Marketing)

$19.95 Buy and instantly download this paper now


The AIU company is considering expansion. After previously operating only within the U.S., it now prospects other markets to enter with a new line of packaged food products. The paper shows that the products would have to be customized to the local demand, in all marketing aspects (including, packaging, promotion or placement). In order to assure success of the launch, the company has thoroughly analyzed the international opportunities. The final choice is Spain, due to its rich, but not strict culinary tradition.

Country Background
Cultural Insights
Product Line
Target and Messages
Expansion Plan

Sample of Sources Used:

  • Trout J., Ries A. (2001), Positioning. The Battle for Your Mind, McGraw-Hill: New York
  • Spanish Demographics (2005), Rpt. On

Cite this Term Paper:

APA Format

Marketing Snack Foods Internationally (2007, March 14) Retrieved May 26, 2022, from

MLA Format

"Marketing Snack Foods Internationally" 14 March 2007. Web. 26 May. 2022. <>