Marketing Snack Foods Internationally Term Paper by hicaliber
Marketing Snack Foods Internationally
Considers the elements taken into account when marketing a snack product to Spain.
# 93249
| 800 words
| 2 sources
| APA
| 2007
| 
Published
on Mar 14, 2007
in
Business
(Companies)
, Business
(Industries)
, Business
(International)
, Business
(Marketing)
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Description:
The AIU company is considering expansion. After previously operating only within the U.S., it now prospects other markets to enter with a new line of packaged food products. The paper shows that the products would have to be customized to the local demand, in all marketing aspects (including, packaging, promotion or placement). In order to assure success of the launch, the company has thoroughly analyzed the international opportunities. The final choice is Spain, due to its rich, but not strict culinary tradition.
Outline:
Introduction
Country Background
Cultural Insights
Product Line
Target and Messages
Expansion Plan
References
Outline:
Introduction
Country Background
Cultural Insights
Product Line
Target and Messages
Expansion Plan
References
Sample of Sources Used:
- Trout J., Ries A. (2001), Positioning. The Battle for Your Mind, McGraw-Hill: New York
- Spanish Demographics (2005), Rpt. On http://www.answers.com/topic/demographics-of-spain
Cite this Term Paper:
APA Format
Marketing Snack Foods Internationally (2007, March 14)
Retrieved May 26, 2022, from https://www.academon.com/term-paper/marketing-snack-foods-internationally-93249/
MLA Format
"Marketing Snack Foods Internationally" 14 March 2007.
Web. 26 May. 2022. <https://www.academon.com/term-paper/marketing-snack-foods-internationally-93249/>