Examines the fictitious company, Kudler Fine Food's, to illustrate the importance of market research and competitive intelligence.
# 67841 | 1,042 words | 5 sources | APA | 2006 |
Published on Jul 19, 2006 in Business (Finance, Investment and Banking) , Business (Marketing) , Business (General)
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This paper users the marketing overview of a fictitious company, Kudler Foods, to explain how market research and competitive intelligence would benefit this fictional gourmet grocery store in the development of a marketing strategy and tactics.
From the Paper:"Kudler Fine Foods is said to be a local upscale specialty food store located in California. The company has three stores with each having approximately 16,000 square feet . Over the next twelve months, Kudler's marketing campaign plans to be focusing increasing customer loyalty. Their strategy to accomplish this includes offering added high-margin services, leveraging the firm's better understanding of customer purchase patterns, and providing more efficient operations. In order to increase chances of success in implementing this plan Kudler will need to perform research."
Cite this Term Paper:
Marketing Research (2006, July 19) Retrieved January 27, 2020, from https://www.academon.com/term-paper/marketing-research-67841/
"Marketing Research " 19 July 2006. Web. 27 January. 2020. <https://www.academon.com/term-paper/marketing-research-67841/>