Marketing on Websites Term Paper by Top Papers

Marketing on Websites
An overview of website marketing from a business to business (B2B) and a business to consumer (B2C) site.
# 129504 | 1,000 words | 4 sources | APA | 2006 | US
Published on Dec 01, 2006 in Business (Marketing) , Computer and Technology (Internet)


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Description:

This paper discusses the various characteristics of website marketing from the perspective of both a business to business (B2B) and a business to consumer (B2C) aspect. Discussed in-depth are the three principles of website marketing: community, content, and commerce and their interplay among the B2B and B2C websites. Following these general observations, the paper provides some specific details of website marketing relating specifically to B2B websites utilizing IBM as an example and B2C that utilizes eBay as an example.

From the Paper:

"This document discusses the various characteristics of website marketing from the perspective of both a business to business (B2B) and a business to consumer (B2C) aspect. Discussed in-depth are the three principles of website marketing: community, content, and commerce and their interplay among the B2B and B2C websites. Following these general observations, some specific details of website marketing relating specifically to B2B websites utilizing IBM as an example and B2C that utilizes eBay as an example."

Cite this Term Paper:

APA Format

Marketing on Websites (2006, December 01) Retrieved December 05, 2022, from https://www.academon.com/term-paper/marketing-on-websites-129504/

MLA Format

"Marketing on Websites" 01 December 2006. Web. 05 December. 2022. <https://www.academon.com/term-paper/marketing-on-websites-129504/>

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