Marketing Mix Term Paper by ResearchRiter

Marketing Mix
A look at the marketing mix and Dell Computer's marketing strategy.
# 121322 | 500 words | 13 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing)

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This paper discusses the 4 P's of marketing--product, place, price, and promotion--and relates them to Dell Computer's marketing strategy. The paper examines the components of the entire product package.

From the Paper:

"What marketers refer to as the marketing mix is a composite of the four essential elements of a marketing strategy; product, place, price and promotion. Each of these elements represents a marketing approach of its own that-taken together with the others-forms an overall strategy for reaching the customer. The product element, for example, includes all of the aspects of the product that help to market it to the consumer-its functionality, quality, brand name, accessories and cosmetic features. The warranty, customer support..."

Cite this Term Paper:

APA Format

Marketing Mix (2008, December 01) Retrieved March 25, 2023, from

MLA Format

"Marketing Mix" 01 December 2008. Web. 25 March. 2023. <>