Marketing in Today's Business Environment Term Paper by Dante885

Marketing in Today's Business Environment
A discussion on the principles of marketing in the modern business environment.
# 153774 | 747 words | 2 sources | APA | 2013 | IT
Published on Dec 16, 2013 in Business (Marketing)


$19.95 Buy and instantly download this paper now

Description:

This paper discusses the four P's of marketing, namely, product, place, price, and promotion, and looks at the advice of the marketing executives of the United Services Automobile Association, the Dunkin' Brands Group, the Walmart U.S. division of Wal-Mart Stores, and the Coca-Cola Company. The paper addresses the need for over-marketing and product differentiation, social-media advertising, and a change of product components to meet the requirements of customers.

From the Paper:

"During the last edition of the annual conference of the American Association of National Advertisers, various marketing executives like Roger Adams, the chief marketing officer at the United Services Automobile Association, John Costello, the president for global marketing and innovation at the Dunkin' Brands Group, and Stephen Quinn, the executive vice president and chief marketing officer at the Walmart US division of Wal-Mart Stores, and Joseph V. Tripodi, the executive vice president and chief marketing and commercial officer at the Coca-Cola Company, who work to ensure the maximum efficiency while promoting the products for the companies they work for, seem all to agree with the decision of making changes as a necessity to overcome the imminent crisis which has affected the whole world (Elliott, 2013).
"First, according to Roger Adams, there is the need of making over-marketing due to the fact that the success of an obligatory product differentiation may be a question of life or death, addressed to the companies as a whole and to the managing position where the latter can be applicable. Second, John Costello maintains that the focused of Dunkin's has shifted from Dunkin donuts to coffee, since the latter has resulted more and more appealing to the audience for the last decade."

Sample of Sources Used:

  • Elliott, S. (2013). Marketers Chase Evolving Consumer. New York Times. Retrieved December 4, 2013, from http://www.nytimes.com/2013/10/07/business/media/marketers-chase-the-rapidly-evolving-consumer.html?smid=pl-share
  • Kotler, P. (1967). Marketing Management: Analysis, Planning, and Control. Prentice-Hall. Retrieved from http://books.google.it/books?id=YoGRAAAAIAAJ

Cite this Term Paper:

APA Format

Marketing in Today's Business Environment (2013, December 16) Retrieved January 28, 2022, from https://www.academon.com/term-paper/marketing-in-today-business-environment-153774/

MLA Format

"Marketing in Today's Business Environment" 16 December 2013. Web. 28 January. 2022. <https://www.academon.com/term-paper/marketing-in-today-business-environment-153774/>

Comments