Marketing Communications and Sports Term Paper by cee-cee

Marketing Communications and Sports
This paper discusses the strategies of marketers who promote their brands by associations with professional athletes.
# 110614 | 1,051 words | 8 sources | APA | 2008 | US
Published on Dec 28, 2008 in Business (Marketing) , Sport (General) , Advertising (General)

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The paper explores how advertisers create marketing communications programs that capitalize on the unique strengths of professional sports. The paper looks at the specific marketing communications strategies that advertisers rely on to gain the return on investment (ROI) on their marketing investments.

Marketing Communications Strategy Formulation Begins With the Audience
Constructing Marketing Communications Strategies Capitalizing on Sports Marketing

Sample of Sources Used:

  • Kathleen A Farrell, Gordon V Karels, Kenneth W Monfort, Christine A McClatchey. (2000). Celebrity performance and endorsement value: The case of Tiger Woods. Managerial Finance, 26(7), 1-15. Retrieved January 20, 2008, from ABI/INFORM Global database. (Document ID: 282778741).
  • Paul Ferriss (2005, September). Where sport meets business. Marketing, 110(29), 6. Retrieved January 19, 2008, from ABI/INFORM Global database. (Document ID: 899108651).
  • Kate Fitzgerald (2002, April). Buick rides the Tiger. Advertising Age, 73(15), 41. Retrieved January 21, 2008, from ABI/INFORM Global database. (Document ID: 114804557).
  • Lawrence Mitchell Garrison (2004, March). NASCAR's wide-reaching PR efforts achieve divine results. PRweek, 7(9), 24. Retrieved January 17, 2008, from ABI/INFORM Trade & Industry database. (Document ID: 582311281).
  • Home Depot Sizes Up Sponsorship. (2003, July). Retail Merchandiser, 43(7), 42. Retrieved January 20, 2008, from ABI/INFORM Global database. (Document ID: 839714711).

Cite this Term Paper:

APA Format

Marketing Communications and Sports (2008, December 28) Retrieved September 27, 2022, from

MLA Format

"Marketing Communications and Sports" 28 December 2008. Web. 27 September. 2022. <>