Marketing, Advertising and Public Relations
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The paper discusses how advertising, marketing and public relations are all tools used in making the eventual sale. The paper explains that while PR is basically free, and therefore opposite to advertising which is paid, these displines as well as marketing are based on research that targets the eventual consumer and therefore, are creatively and persuasively used to anticipate changes in products, consumer needs or the economy.
From the Paper:"The old cliche for a successful business is that nothing happens until someone sells something. But, in today's highly competitive world where multiple industries and/or companies go after the same consumer dollar, activity has to occur before the sale: in essence this means getting the customer's heart and mind interested, getting the consumer to the place where he can buy the product, and also making him feel good that the company and the product are really in the best interest of the consumer. These "before" steps are marketing, advertising and public relations. These three activities are separate in their basic formats. Yet, each in..."
Cite this Term Paper:
Marketing, Advertising and Public Relations (2009, December 01) Retrieved June 05, 2020, from https://www.academon.com/term-paper/marketing-advertising-and-public-relations-142828/
"Marketing, Advertising and Public Relations" 01 December 2009. Web. 05 June. 2020. <https://www.academon.com/term-paper/marketing-advertising-and-public-relations-142828/>