Legend and the Chinese PC Industry Term Paper by cee-cee

Legend and the Chinese PC Industry
A brief look at the business strategy through which the Legend computer company came to dominate the Chinese PC industry.
# 107811 | 827 words | 3 sources | APA | 2008 | US
Published on Sep 14, 2008 in Business (Companies) , Business (International) , Asian Studies (General)

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This paper discusses how the genius of the Legend computer company is that it recognizes the fact that China is actually made up of a variety of regional market segments, all of which have different technological needs. The paper looks at how greater knowledge of the needs of regional markets enables the company to segment its procurement and distribution of PCs, keep a low inventory of goods, and provide quality customized company service.

Sample of Sources Used:

  • About Legend. (2007). Lenovo Official Website. http://www.lenovo.com/lenovo/us/en/
  • Hung, Faith. (Dec 17, 2001)."Legend Looks To Defend Its Turf -- WTO Entry Will Force China's Top PC Maker to Fend Off Unrestricted Rivals."
  • Lo, Chi. (Jan/Feb 2002). Asia's competitiveness endgame: Life after China's WTO entry.The China Business Review.

Cite this Term Paper:

APA Format

Legend and the Chinese PC Industry (2008, September 14) Retrieved December 08, 2019, from https://www.academon.com/term-paper/legend-and-the-chinese-pc-industry-107811/

MLA Format

"Legend and the Chinese PC Industry" 14 September 2008. Web. 08 December. 2019. <https://www.academon.com/term-paper/legend-and-the-chinese-pc-industry-107811/>