Leadership and Culture at "The New York Times" Term Paper by scribbler

Leadership and Culture at "The New York Times"
A look at the corporate culture at "The New York Times."
# 152016 | 1,879 words | 7 sources | APA | 2012 | US
Published on Nov 11, 2012 in Communication (Journalism) , Business (Applied Operations)


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Description:

This paper presents an in-depth examination of the corporate culture and the operations at "The New York Times." First, the paper discusses the tradition and culture of excellence at the NYT and how the paper endeavors to uphold this standard. Then, the paper highlights the organizational structure at the paper. Next, the paper focuses on the business and operational components of the NYT, describing its infrastructure and again noting the commitment of employees to the paper being the global English-language standard in the industry. Finally, the paper highlights the significance of the editorial staff and their contributions to the content of The New York Times. Finally, the paper presents a financial analysis of the NYT and the fiscal outlook for the future.

Outline:

Organizational Structure
Value Chain Analysis
Resources, Capabilities and Core Competencies
Financial Analysis

From the Paper:

"There are several components to the value chain - infrastructure, inbound logistics, operations, outbound logistics, sales and marketing, service and procurement. The New York Times excels at a number of these in order to maintain its leadership position. The infrastructure at the Times is a support structure, but beyond the corporate culture does not make or break the organization. The culture is the one component of the infrastructure from which the Times derives excellence. Despite the weak tone of the company's description of its culture in the "Rules of the Road", the commitment to integrity and excellence permeates the entire organization. Times employees are genuinely committed to upholding the company's position as the best. This attracts top talent, and it allows the Times to execute on strategies that are geared towards a leadership position. The Times' brand strength - its reputation - is another component of the company's infrastructure that has been built over the years. This lends the Times brand instant credibility in its endeavors, something that facilitates building out a leadership position.
"The inbound logistics is perhaps the strongest component of the New York Times value chain. While newspapers come on newsprint or over the Internet, ultimately the product is the content."

Sample of Sources Used:

  • New York Times Company website. Various pages. (2010). Retrieved March 24, 2010 from http://www.nytco.com/careers/mission.html
  • 2009 New York Times Annual Report. Retrieved March 24, 2010 from http://www.nytco.com/pdf/annual_2009/2009NYTannual.pdf
  • Sherman, G. (2010). New York Times ready to charge online readers. New York Magazine. Retrieved March 24, 2010 from http://nymag.com/daily/intel/2010/01/new_york_times_set_to_mimic_ws.html
  • Wortham, J. (2010). Foursquare signs a deal with Zagat. New York Times. Retrieved March 24, 2010 from http://bits.blogs.nytimes.com/2010/02/09/foursquare-inks-a-deal-with-zagat/
  • Sanders, T. (2004). WQXR's Bartunek launches new push for content development. Radio Monitor. Retrieved March 24, 2010 from http://www.allbusiness.com/services/motion-pictures/4459632-1.html

Cite this Term Paper:

APA Format

Leadership and Culture at "The New York Times" (2012, November 11) Retrieved March 31, 2020, from https://www.academon.com/term-paper/leadership-and-culture-at-the-new-york-times-152016/

MLA Format

"Leadership and Culture at "The New York Times"" 11 November 2012. Web. 31 March. 2020. <https://www.academon.com/term-paper/leadership-and-culture-at-the-new-york-times-152016/>

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