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The paper discusses the various challenges facing the Kodak company, the core of which lies in the rapidly changing demand in the world of imaging and film. The paper explores how CEO of Kodak, Antonio Perez, and his company have responded by attempting to meet the challenge with diversification. The paper provides an analysis of the company's strengths and weaknesses. The paper concludes that time appears to be the main determining factor in Kodak's survival or decline; how long investors will be willing to wait for any apparent growth in the company.
Sample of Sources Used:
- Guerrera, Francesco. "Business Life: Kodak refocuses on digital age". Financial Times, Nov. 29, 2006.
- Yee, Amy. "Comment & Analysis: Banishing the negative: how Kodak is developing its blueprint for a digital transformation." New York: Financial Times, January 26, 2006.
Cite this Term Paper:
Kodak's Challenges (2007, September 04) Retrieved December 11, 2019, from https://www.academon.com/term-paper/kodak-challenges-97943/
"Kodak's Challenges" 04 September 2007. Web. 11 December. 2019. <https://www.academon.com/term-paper/kodak-challenges-97943/>