Kellogg's Marketing Mix
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The paper looks at each component of Kellogg's marketing mix as well as overall, and answers a series of questions at the end regarding recommended changes to the mix.
From the Paper:"Kellogg cereal is a mainstay of the American diet-so much so that it is considered a mega or fortress brand-one that holds such dominance in the breakfast cereal category that Americans simply cannot be without it, regardless of price, nutritional content or controversies over labeling and marketing practices. (Tillotson) Advertising and promotion play a large part in Kellogg's success but mega-brands continue their strong grip on our diet because consumers, the food companies producing them and the supermarkets that sell them, are intertwined..."
Cite this Term Paper:
Kellogg's Marketing Mix (2008, December 01) Retrieved September 26, 2023, from https://www.academon.com/term-paper/kellogg-marketing-mix-121531/
"Kellogg's Marketing Mix" 01 December 2008. Web. 26 September. 2023. <https://www.academon.com/term-paper/kellogg-marketing-mix-121531/>