International Expansion and Globalisation on Corporate Strategy Term Paper by Nicky

A look at the impact of international expansion and globalisation on an organization's corporate strategy.
# 151211 | 1,395 words | 5 sources | APA | 2012 | US
Published on May 29, 2012 in Business (International) , Economics (Globalization)

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The paper discusses the increasing competition from foreign competitors and the benefits of international expansion, the need for product diversification to meet an increasingly diverse market, and outsourcing certain stages of a product's life cycle. The paper shows how corporate strategies such as these must be put into place that effectively utilize the opportunities that arise from the forces of globalisation and international expansion.

The Effects of Increasing Foreign Competition Due to International Expansion and Globalisation on Corporate Strategy
Product Diversification in Response to International Expansion and Globalisation
New Opportunities to Improve Efficiencies through Outsourcing

From the Paper:

"Not so long ago, organisational competitiveness was built by offering a good quality product, at a fair price, with good customer service. This was used to build brand loyalty for decades. In today's world, with the entry of so many new foreign competitors, organisations aren't able to be competitive with this archaic strategy. Competing on price point alone is often not achievable for organisations, especially those in developed, Western countries when competing against developing nations, where the cost of doing business is a fraction of the price. Instead, today's organisation must use a strategy that finds a competitive advantage elsewhere. Often this is by differentiating the product such that the quality is far superior or there is enhanced functionality, or by offering customer service that goes above and beyond that which can be offered by an international competitor.
"With these new threats, globalisation has also opened up the opportunity of international expansion as well. There are several benefits to international expansion that make it an attractive corporate strategy for many organisations, now that globalisation has facilitated the process. One such benefit is enhancing an organisation's long-term survival. By expanding into international markets, companies lesson their dependence on on company's economy. Leandri (2000) surmises that this primary benefit is garnered whether the company expands physically or virtually."

Sample of Sources Used:

  • Hill, C. W. (2007). Global Business Today. New York: McGraw-Hill/Irwin.
  • Hitt, M., Hoskisson, R., & Kim, H. 1997, "International diversification: Effects of innovation and firm performance in product-diversified firms", Academy of Management Journal vol. 40, no. 4, pp. 767-798.
  • Kennedy, R. May 2009, "The tough game you have to play", Financial Executive vol. 25, no. 4, pp. 23-26.
  • Leandri, S. (1 May 2000), Proven strategies for international expansion, [Online], Available:
  • Tallman, S. & Li, J. 1996, "Effects of international diversity and product diversity on the performance of multinational firms", Academy of Management Journal vol. 39, no. 1, pp. 179-196.

Cite this Term Paper:

APA Format

International Expansion and Globalisation on Corporate Strategy (2012, May 29) Retrieved April 23, 2021, from

MLA Format

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