Indian Consumer Culture
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The paper discusses how Indian society is complex because of the existing social structure, class behavior, and economic resource distribution, however, recent socio-economic transitions have significantly changed Indian consumption habits. (Varman) The paper relates that once India joined the global economy in the early 1990s, the isolationism wasn't as prevalent, even in the more remote parts of the country, and this increased focus on acquiring consumer products has made the government put more focus on the economy and less emphasis on protecting the environment and health welfare issues, something that has been particularly detrimental to the poorer rural person in India. The paper does points out that education, however, is important, because much of the new middle class is well-educated, working as professionals, entrepreneurs and business executives.
From the Paper:"Indian society is complex. Existing social structure, class behavior, and economic resource distribution have made it that way. Within the past 20 years, there have been many socio-economic transitions in the country which have had a dramatic effect upon the middle class and the entire population's consumption habits. (Varman) After India joined the global economy in the early 1990s, isolationism within even the most remote parts of the country wasn't as prevalent, and the increased association with Western culture through media advertising made people desire more..."
Cite this Term Paper:
Indian Consumer Culture (2007, December 01) Retrieved October 19, 2020, from https://www.academon.com/term-paper/indian-consumer-culture-133079/
"Indian Consumer Culture" 01 December 2007. Web. 19 October. 2020. <https://www.academon.com/term-paper/indian-consumer-culture-133079/>