Improving the Public Image of Shipping Term Paper by michaelbourt

Improving the Public Image of Shipping
A look at the shipping industry, describing the stakeholders and their concerns.
# 147335 | 2,785 words | 11 sources | APA | 2009 | GB
Published on Mar 21, 2011 in Business (Industries)

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This report assesses the image of shipping and accounts for recent measures and initiatives taken within the industry to improve its standing with the wider public. The report is formed on the basis of a number of research questions that aim to exemplify the question of public image in the shipping industry. The report concludes that the image of the shipping industry is improving gradually due to greater levels of collaboration between stakeholders.

The Stakeholders in Shipping
Concerns of Stakeholders regarding the Shipping Industry
What are the current initiatives and how effective have they been?

From the Paper:

''National governments naturally have a stake in ensuring that their national shipping industries are effective and competitive against those of other countries. In countries where shipping acts as a particularly large industry then there are obvious benefits both in terms of economic output and employment (Laydman; 2005) Some countries such as China have shipping industries which are subject to various directional efforts on the part of the state. Others such as Britain are free from direct state direction however government investment is often an essential component for effective market competition (Ladyman; 2005).
''Multinational political organisations also figure highly in the shipping industry. For example, various roles and responsibilities for ensuring effective and safe shipping techniques in Europe are now undertaken by the European Union and not member states (PTI [2]; 2008).
Furthermore, given the global nature of the shipping industry, the United Nations has taken an active role in formulating rules and guidelines with which to organise the global shipping industry. For example, the United Nations International Maritime Organisation often works in close collaboration with the international shipping industry on issues pertaining to environmental factors and carbon emissions (Bergesen; 1999).''

Sample of Sources Used:

  • AUSMEPA (2009) 'Australian Marine Environment Protection Association' [online], cited 28/11/09, available at;
  • Bergesen, H.O (1999) Yearbook on International Cooperation on Environment and Development New York: Earthscan.
  • Branch, A.E (2007) Elements of Shipping London: Taylor and Francis.
  • Chamber of Shipping (2009) 'British Shipping and Maritime Services' [online], cited 27/11/09, available at;
  • ICTSD (2007) 'Environmental Groups Target Shipping Emissions' International Centre for Trade and Sustainable Development [online], cited 27/11/09, available at;

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