Importance of Marketing Term Paper by ResearchRiter

Importance of Marketing
A look at the marketing strategies of Dell, Victoria's Secret and Subway.
# 124358 | 750 words | 6 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing)

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This paper provides two standard definitions of marketing and a personal definition of marketing. The analysis then uses three businesses - Dell, Victoria's Secret, and Subway - to show the different applications of marketing and its importance for organizational success.

From the Paper:

"According to Susan Ward, marketing is a process of interesting potential customers and clients in your products and/or services. A more comprehensive definition is provided by, which defines marketing as the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing and selling. My own definition of marketing defines the concept as the process of expecting, defining and fulfilling customer needs in a profitable manner that also increases a..."

Cite this Term Paper:

APA Format

Importance of Marketing (2008, December 01) Retrieved February 28, 2020, from

MLA Format

"Importance of Marketing" 01 December 2008. Web. 28 February. 2020. <>